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Change is good

Change is good

In business…Change is Good (so they say)….. No Pain, No Gain (so they say).

I don’t disagree… and yet …I also don’t agree…at least not blindly.

Change is inevitable and will always lead to what’s next. And while painful, it can certainly lead to bigger, better, more and different. I’m a huge proponent of thoughtful change because typically it means growth, expansion, excitement and ultimately increased revenue generation.

But if you think that pain is always a symptom of change, you will miss opportunities to improve your company…and you may even set your company up for ultimate failure. Change is not always painful, in fact it can breath new life into a company, its staff and its leadership.

But pain is usually always an indicator that something is terribly wrong or misdiagnosed. Blindly following the adage that no pain means no gain, puts a company at great risk down the road. And it will give leadership a false sense of power, security and control.

Large, old companies that are undergoing branding changes, growth changes and development changes will experience pain in the form of cut backs, reorganization, new/different services, for example. Leadership could see the pain that their staff and the organization (and bottom line) are experiencing as just collateral damage and miss seeing where there are cracks in the foundation.

However, if a company truly cares about the type of growth they are having and wants to ensure that the growth will sustain them through the change…taking a hard look at the symptoms and conditions of “pain” may reveal foundational issues that must be resolved before change will deliver successful growth.

I think change is always good. But changing just to change isn’t. Change that is thoughtful, creative, organized, necessary and/or ambitious….well, that can be fun…and certainly can lead to a more prosperous business.

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